Vaccine Insights Hub
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Vaccine Insights Hub

Live insights, intelligence and reporting guidance on emerging health and vaccine misinformation.

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Google Trends

Covid-19 vaccines in California

California has made Covid-19 vaccines available to all  residents 16 and older. Search queries related to My Turn CA, the Golden State’s vaccine online portal for appointments, have seen an increase in interest since the April 15 expansion of vaccine eligibility.

  1. Nate Silver vaccine twitter +1,150%
  2. WA vaccine finder, +150%
  3. Myturn CA, +90%
  4. Covid vaccine San Diego, +80%
  5. Myturn, +70%

— Keenan Chen, April 15

Twitter list

J&J vaccine paused

The recommendation by US authorities of a pause in the rollout of the Johnson & Johnson Covid-19 vaccine is feeding uncertainty and vaccine misinformation online. Use this list to track breaking developments around the pharmaceutical sector.

Chris Looft, April 15

Online narratives

On April 9, Pfizer France spokesman David Lepoittevin told French news outlet Le Parisien that the company had begun human clinical trials of two Covid-19 medications. Four days later, the director of the Pasteur Institute — a leading French vaccine and infectious disease research center — said he hoped to kick off human trials for the institute’s own Covid-19 medication this month.

Despite the fact that both organizations are developing antiviral-type treatments, their announcements were subjected to very different narratives on social media.

Reports related to the Pasteur Institute received an overwhelmingly positive reaction on social media, with many users posting messages of support for the institute and expressing their “confidence” in its team.

By contrast, Pfizer’s announcement triggered narratives that framed the pharmaceutical giant as purely motivated by money and its products as unsafe.

This example provides yet another indication of how significant trust in key actors and institutions is when it comes to attitudes toward drugs and vaccines. It may also suggest that domestic research foundations, universities and other not-for-profit organizations may hold an advantage over multinational pharmaceutical companies that are naturally more susceptible to accusations of financial opportunism.

Seb Cubbon, April 14

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Top news articles

The news articles in English that mention “vaccine,” “vaccines” or “vaccination” with the most interactions (likes, shares and comments) on Facebook and Twitter in the last 24 hours. Predicted interactions are for the next 24 hours. Sometimes a story with the same headline might appear twice, but this will be two separate publications. (Source: NewsWhip)

Top narratives and themes

After two US health agencies recommended pausing the administration of the Johnson & Johnson Covid-19 vaccine pending an analysis, conspiracy theories and vaccine-skeptic narratives took off.

In a joint statement, the Centers for Disease Control and Prevention and Food and Drug Administration said that out of the over 6.8 million people who had received the J&J shot, six of them, all women, had reportedly suffered the serious side effect of cerebral venous sinus thrombosis (CVST), a type of blood clot.
The news quickly captured the attention of those curious about vaccines online; Google Trends data suggested that on the morning of April 13, vaccine-related searches were dominated by interest in Johnson & Johnson and the possible side effect.
In some circles, the J&J shot, a viral vector vaccine, was misleadingly compared to its mRNA-based counterparts from Pfizer and Moderna in the form of conspiracy theories drawing on a legacy of regulatory dereliction in the pharmaceutical sector.

In a statement, former President Donald Trump denounced the CDC and FDA’s recommendation, suggesting without evidence that “perhaps all of this was done for politics or perhaps it’s the FDA’s love for Pfizer.” A similar sentiment also appeared in several posts on 4chan’s /pol message board prior to Trump’s statement, and in multiple tweets, such as one from an unverified user with over 250,000 followers that read in part, “It’s almost like they want us to only have the option of taking an mRNA vax…(Moderna and Pfizer).”
Just as the relationship between pharmaceutical companies and regulators drove conspiracy theories, another anti-Johnson & Johnson narrative owing to alleged negligence by the company resurfaced. Comedian Whitney Cummings tweeted to over 1.4 million followers, “Wait the company who put asbestos in baby powder for years didn’t nail it this time?” Similar comments were echoed in other posts.

— Keenan ChenChris Looft, April 14

Johnson & Johnson’s Covid-19 vaccine has been the subject of misinformation and vaccine hesitancy in the US.

Last week, health officials in Colorado, North Carolina, Iowa and Georgia noted small numbers of minor adverse effects such as fainting and dizziness at vaccination sites, some of which were briefly shut down. Georgia’s public health commissioner said there is no reason to believe the J&J vaccine was the cause, suggesting heat could have been the reason. 

Separately, the European Medicines Agency said it is reviewing the company’s shot after four cases of blood clotting disorders, one of them fatal, were reported in the US following vaccination. The Food and Drug Administration said it had “not found a causal relationship with vaccination.”

The EMA’s announcement on J&J comes amid the troubled rollout of the AstraZeneca vaccine, which the European regulator is also investigating for potential links to extremely rare cases of blood clotting disorders. The sometimes-confusing public messaging around the AstraZeneca vaccine has increased vaccine hesitancy in France and other countries. Last week, tens of thousands of people in Madrid skipped vaccine appointments. 

Chris Looft, April 12

News of cabinet minister Michael Gove’s review into “Covid certification” prompted prominent lockdown critic Toby Young to share a post from his blog Lockdown Sceptics to claim, without evidence, that “anyone with an authoritarian streak who sees themselves as an agent of our new bio-security state” could access people’s medical records through the app.

The prospect of a “vaccine passport” app has also been used to promote an April 24 “unite for freedom” rally. An official Stand Up X group, now called SUX after several of the group’s Facebook communities were removed, shared a Daily Mail report on a possible “pub passport” app, calling on people to attend the protest and calling “vaccine passports” “absurd.” 

Lockdown critic James Melville also argued a “vaccine passport” “makes no sense” if the vaccinated can still transmit the virus, in a post with at least 1,100 retweets. However, a recent preprint study from the University of Glasgow suggested that approved Covid-19 vaccines reduce transmission by more than half.

Lydia Morrish, March 29

An acknowledgement by Biden administration officials that they are working on a “vaccine passport” plan is being misleadingly framed as a revelation of an unprecedented government takeover.

Five officials, speaking anonymously, told The Washington Post that the White House is coordinating an effort by federal agencies and private businesses to develop standards toward an app or document used to prove immunity before, for example, boarding a flight. 

Several comments on the QAnon online message board Great Awakening connected the news to conspiracy theories, including the “Great Reset,” which holds, among other things, that “vaccine passports” will be used as part of a plan by global elites for population control.

Elsewhere, some critics of lockdown measures suggested that a potential “vaccine passport” would be used to track recipients, as opposed to merely serving as a record of immunity. This language was used in a tweet by, a known purveyor of information disorder, receiving over 5,000 shares. Amid the climate of skepticism — and conspiracy theorizing — about a “vaccine passport,” the Post’s article noted the White House’s aim to “avoid the perception of a government mandate to be vaccinated.”

Wariness of backlash against perceived government overreach is unsurprising. After New York state rolled out its own “vaccine passport” program March 26, lawyer and anti-surveillance activist Albert Fox Cahn said the state’s passport app was potentially insecure, Gothamist reported.

Chris Looft

When it comes to reporting on vaccines, headlines are critically important.

Headlines from both fringe and mainstream media that misleadingly suggested causal links between Covid-19 vaccines and deaths have already generated significant engagement on social media and may have unnecessarily amplified vaccine fears. But after the launch of an investigation into the death of a young student in France who had received a Covid-19 vaccine ten days prior, certain French outlets led their reports with the headline “A Student from Nantes dies of thrombosis after an AstraZeneca jab,” thereby omitting vital context.

Links and screenshots of these headlines were then included in posts by multiple Facebook Pages and users that portrayed the event as “yet another vaccine death” or used it as “proof” that Covid-19 vaccines are dangerous. Some of these Facebook posts have generated more than 1,000 shares. 

Headlines are often the only component of an article readers pay attention to before sharing, and have an outsized role on social media because of their position on “preview links” contained within social media posts. 

Seb Cubbon, March 23

An Australian Defence Force (ADF) spokesperson has dismissed a misleading claim circulating online that military personnel who refuse to be vaccinated will be discharged.

In a statement to First Draft on March 17, the ADF spokesperson said: “In Defence, COVID-19 vaccinations are voluntary and every vaccine will be given through an informed consent process, where individuals are informed of both the risks and benefits of vaccination. No ADF member is vaccinated against their will or without their consent.”


Another misleading claim states naval officers who turn down the vaccine will be barred from deployment. The ADF said while “members who do not wish to receive the COVID-19 vaccine may be restricted from being able to perform certain roles,” that only applies to “high-risk settings where the risk of infection from COVID-19 is high.” This screenshot has also been shared by a profile on Instagram that links to an American pro-Trump site.

What was perceived as limited coverage on mild Covid-19 side effects reported on the HMAS Sydney last week also led to an accusation in fringe spaces of a defense or media coverup.


Esther Chan, Jack Berkefeld,

March 18

A video fragment that appears to show a man having a medical episode at a vaccine center in Hong Kong is fueling misleading claims about vaccine safety.

The 42-second video was posted in a Hong Kong-based Facebook Group with more than 100,000 followers, and has been viewed tens of thousands of times on YouTube since it was uploaded March 21.

A number of commenters speculated that the man had received the Chinese-made Sinovac vaccine, while others described vaccines as “problematic” and falsely stated that people who got vaccinated were “sentenced to death.” A Hong Kong government spokesperson said the video shows an incident, documented in a government press release, of a 35-year-old man having a seizure at the Yuen Long vaccination center after having received a Pfizer Covid-19 vaccination, adding that the man left hospital after treatment.

Many countries have approved the Pfizer Covid-19 vaccine after clinical trials found it effective and no safety issues were reported.

Esther Chan, March 22

Moderna has started trials of its Covid-19 vaccine in children ages 6 months to 11 years in the US and Canada.

Planning to test around 6,750 children, the company is the first in the US to test the vaccine in infants, the BBC reports. But the study has sparked misinformation and conspiratorial posts on social media, with many warning of the safety of the vaccine in children.

 Attracting 172 retweets, a US Twitter account called “ProudArmyBrat,” which has some 14,600 followers, wrote: “What parent in their right mind would hand their child over as a rat for an experiment?” Scores of other users echoed similar claims, including one with 15,600 followers who wrote in a post with nearly 60 retweets: “Who would volunteer their children to be Guinea pigs to this experiment?”

In the UK, anti-lockdown campaigner Simon Dolan implied on March 17 that authorities aren’t concerned about the outcomes of vaccinations, writing in a tweet with 654 retweets and more than 2,000 likes: “No-one knows the medium and long term side effects of the experimental mRNA ‘vaccine’. No-one knows the effects it might have on babies, children, pregnant women.”

Anti-vaccine newspaper The Light claimed the shot was “experimental” and insinuated that Moderna is incapable of rolling out a safe vaccine. In a tweet with more than 130 retweets, it stated: “The 1st time a US vaccine maker is to test its products on infants. Alarming given Moderna has never produced a vaccine for humans before.”

Lydia Morrish, March 17


Mistrust and confusion are circulating in Hong Kong after three people died after receiving China’s Sinovac Covid-19 vaccine.

An expert committee said the deaths were not directly related to Sinovac, with Hong Kong’s Secretary for Food and Health, Sophia Chan, saying officials believe the benefits of vaccination outweigh the risks despite suspected serious adverse events. China’s state-run Global Times also reported that adverse events were “within the expected range” following news of a second post-vaccine death.

One high-engagement Facebook post asked, “If this continues, will the number of vaccine deaths supersede that of Covid-19?” Antipathy toward Beijing following more than a year of popular anti-government protests in the city has contributed to public skepticism about Chinese vaccines. Sinovac last month announced Phase III trial data conducted in Brazil and Turkey with a 50.65% efficacy rate for all cases.

Esther Chan, March 9

England embarked on the tough journey out of lockdown, with the first easing of restrictions coming March 8 as schools reopened.

All the remaining restrictions are scheduled to be lifted by June 21. But some anti-lockdown advocates and conspiracy theory accounts are seeing this measured approach as an assault on freedoms, given that more than 22.5 million people in the UK have already had their first Covid-19 vaccine dose.


Claims that the UK’s lockdown should be lifted sooner rather than later, given the relative success of the country’s vaccine rollout program, have fueled scores of anti-lockdown claims. Dozens of accounts insist without evidence that the lockdown will “never end.”


UK anti-lockdown campaigner Simon Dolan of Keep Britain Free falsely claimed that people who believe the “‘vaccine’ would give them their lives back, I’m afraid you’ve been had,” referencing comments by Dr. Anthony Fauci that the vaccine doesn’t mean a “free pass” to travel. He went on to suggest the vaccine is part of a global conspiracy, adding: “The vaccine isn’t the end game here – its [sic] just another step along the way….” 

Lydia Morrish, March 11

The far-right international newspaper The Epoch Times is sharing disinformation about adverse vaccine effects in an article published March 6.

The outlet reported a misleading number of vaccine-related deaths using data from the Vaccine Adverse Event Reporting System (VAERS), a database hosted by the Centers for Disease Control and Prevention and the US Department of Health and Human Services. 

VAERS is an open database that collects testimonials voluntarily, without verification. According to the HHS website, the database may be “incomplete, inaccurate, coincidental, or unverifiable,” a clear warning against its reliability. 

The Epoch Times article is especially effective as a disinformation vector as it presents the VAERS data in easy, downloadable spreadsheets. This makes disinformation accessible, adjustable and easy to share. 

The article has been shared on Facebook nearly 17,500 times since its publication. The top shares on Facebook come from François Asselineau, a French politician and president of the Euroskeptic party Union Populaire Républicaine, and Preston Phillips, a news anchor from a Seattle-based Sinclair television station. Similar posts are also in Spanish-language Telegram Channels.

Daniel Acosta-Ramos, March 8

UK Chancellor Rishi Sunak has unveiled Budget 2021, with the country’s furlough program, paying employees who can’t work because of the pandemic up to 80% of their wages, reportedly extended until September.

This, alongside declining Covid-19 cases and the vaccination of more than 20 million people, is leading many to claim the UK will remain locked down after June — the target date in the government’s post-lockdown “roadmap”.

Simon Dolan, founder of the anti-lockdown campaign Keep Britain Free (KBF), wrote that keeping people out of work was “tragic” with jobs “long gone” in a post with at least 540 retweets, while a pro-KBF account wrote: “What the hell is the government playing at? Get people back to work.”

Dozens of accounts contrasted news around the budget with the relative success of the UK’s Covid-19 vaccine rollout. Journalist Isabel Oakeshott wrote in a tweet with at least 780 retweets: “What’s the point of extending furlough till autumn when we could just open up the economy? We have a world leading vaccination programme.” 

 — Lydia Morrish, March 3


Social media users are pointing out that Johnson & Johnson, whose Covid-19 vaccine has been granted emergency authorization, has in the past been forced to pay out settlements to people who contracted cancer after using the company’s baby powder products.

Posts using the lawsuits to drum up suspicion about the safety of the vaccine can be found as far back as March 2020. For example, on February 27, 2021, Nurse Jessica Sites, a Facebook Page for “funny nursing content” with over 107,000 followers, posted, “Serious question… Johnson & Johnson screwed up their baby powder is anyone seriously considering their vaccine?” The post received at least 1,600 interactions and 386 shares.

Madelyn Webb, March 2

False claims are circulating online that Australians won’t be able to know which Covid-19 vaccines they will receive. 

Australia’s drug regulator does set strict guidelines banning healthcare providers from identifying in advertising which brand of vaccine they administer. However, doctors will still be allowed to tell individuals which brand they are receiving.

A meme falsely claiming that the ban is in place because people will choose Pfizer over AstraZeneca was circulating in an anti-vaccine/anti-lockdown group with 21,200 followers. A prominent anti-vaccine activist posted conspiracy theory questions on Instagram, saying people will not know which “biological experimental injection” they are being given.

Businesses involved in the rollout can use government-approved materials but may not insert brand names.

Anne Kruger, Jack Berkefeld, March 2

Popular skeptic of UK lockdowns and critic of the prospect of Covid-19 “vaccine passports” Peter Hitchens wrote about receiving the vaccine in the Mail on Sunday.

This fueled uproar from his fans and vaccine-hesitant supporters.

“For me, the vaccination was a gloomy submission to a new world of excessive safety and regulation,” he wrote, adding that he was “more or less forced to have an immunisation I would not normally have bothered with” to increase his chances of being able to travel.

Scores of social media users criticized his move, with some claiming he “lied” to his followers about the vaccine before getting it and questioning why he received the jab despite it not being clear if and when “vaccine passports” would be introduced. “Literally everything you have been arguing for now means nothing,” one wrote in a tweet.

Gareth Icke, son of prominent conspiracy theorist David Icke, wrote: “The more that comply, the smaller the pool that don’t.” The case highlights how celebrity critics of lockdown measures and vaccine certificates disappoint their followers by opting for the shot.

Lydia Morrish, March 1

Reports that a new coronavirus variant has been detected in the UK are fueling a familiar baseless narrative that its emergence is being used as part of a government and media agenda to promote lockdowns. 

In response to news that six Britons have tested positive for a variant (P1) first found in Brazil, one user tweeted: “Conveniently rolling out a new variant after people enjoyed the sunny weather this weekend?” adding: “I see you @BorisJohnson. We all see you.” It attracted at least 680 retweets. Similarly, an account with 88,200 followers also dismissed concerns that the P1 variant may be more resistant to vaccines: “It’s all fake and planned.”

Dozens of tweets with lower engagement also referenced the narrative that the government and media are using scaremongering tactics to delay the lifting of lockdown, outlined by Prime Minister Boris Johnson last week. First Draft also found a version of this unfounded narrative when a new variant was detected in the UK this past December.

Bethan John, March 1

A report from Salt Lake City’s Fox 13 about Covid-19 vaccines causing potential false positives during mammograms is being used out of context to argue that these vaccines may be causing breast cancer in recipients.

The article was shared widely on Facebook Pages such as Heidi St. John’s “The Busy Mom,” “Health Freedom Minnesota” and elsewhere. The Fox 13 reporting recommends patients receive a mammogram before being vaccinated or to alert doctors if they have received a Covid-19 vaccine.

No connection between the Covid-19 vaccines and breast cancer was made in the original article.




Image: Subconsci Productions/Creative Commons

Jaime Longoria, February 26

Misinformation that proof of vaccination against Covid-19 will be required for people to enter pubs and venues in the UK. is spreading alongside narratives around creeping totalitarianism.

While “vaccine passports” might become “inevitable” for international travel, Prime Minister Boris Johnson said this week, he also ruled out domestic vaccine identification. However, social media accounts are suggesting without evidence that proof of vaccination will be required for daily activities once lockdown is lifted. Some falsely suggested vaccines would de facto be made compulsory through the rollout of “vaccine passports.” 

In France, discussions about “vaccine passports” are fueling similar misleading claims. Silvano Trotta, a prominent YouTube personality who regularly shares conspiracy theories about the pandemic, said in one tweet that the passport will be a precursor to microchips.

Lydia Morrish, Bethan John; February 17

A hospital in northwestern France temporarily halted its vaccination of healthcare workers because of the prevalence of flu-like side effects.

A specialist said that the workers’ median age — 34 — meant their bodies produced a stronger immune response than in older individuals. The news is fueling confusion and misinformation online, with several high-engagement posts raising alarm about the vaccine and potential side effects without context.

The National Agency for the Safety of Medicines and Health Products said the side effects were not abnormal and the vaccination rollout at the hospital would continue today.

Bethan John, February 15

Anti-lockdown and conspiracy theory-spouting accounts are citing UK government data, including five reports of blindness following Covid-19 vaccination, to spread misleading claims.

Simon Dolan, founder of anti-lockdown campaign Keep Britain Free, quoted a misleading article on a website that frequently shares health misinformation. It alleged that people were “now blind.” Dolan’s tweet was shared more than 1,070 times on Facebook, CrowdTangle data shows. The “overwhelming majority” of these “Yellow Card” reports — submitted by members of the public or health professionals and which are not always confirmed — relate to injection-site reactions and generalized symptoms. The data also does not indicate the length and severity of the effects.

— Lydia Morrish, February 15

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Insights on vaccine hesitancy

Insights about vaccine hesitancy and misinformation to inform your reporting, campaigns and responses online.


Insights on vaccine hesitancy

The role of structural racism

The historical treatment of communities of color by medical institutions is critical to understanding vaccine hesitancy. Many have experienced discrimination in access to medical care, having their ailments taken seriously and addressed, and as in the case of the Tuskegee syphilis experiment, some communities have experienced medical experimentation by the state.

These injustices are often exploited by disinformation campaigns, which play into anxieties about communities of color being treated as test cases. First Draft’s Claire Wardle and internet researcher Renée DiResta also note that “the black community has been targeted with the conspiracy theory that young black males are disproportionately vulnerable to autism if they receive the MMR vaccine.”

In a compelling personal account, an epidemiologist explains how structural racism has made her question immunization programs despite her expertise.

Vaccine hesitancy across countries

Ipsos Mori has released its latest findings in a public poll on vaccine intent. Every country measured has seen an increase in people’s intent to get vaccinated. Learn more in its report.

The percentage of respondents who agree with the statement, “If a vaccine for Covid-19 were available, I would get it.” Source: Ipsos Mori, Jan 2021

The psychology of vaccine hesitancy

A study across 24 countries found vaccine hesitancy was highest among those who:

  • embraced conspiratorial thinking
  • had reactance against authority
  • reported disgust toward blood and needles
  • had strong individualistic or hierarchical worldviews

These findings indicate communication tactics that may backfire and increase hesitancy among many, such as imagery of syringes and authoritative messages. The moral values of “purity” and “liberty” have also been linked with anti-vaccination views, indicating that vaccine hesitancy isn’t just about facts.

The 3 C’s

The World Health Organization uses a “3 C’s model” to explain vaccine hesitancy:

Confidence: lack of trust in the effectiveness and safety of vaccines, the system and people delivering them, and the motivations of policy makers

Convenience: when vaccines are seen as taking too much effort to access

Complacency: when vaccines are considered unnecessary

A (very) brief introduction to vaccine hesitancy

Opposition to vaccination can be traced to the very introduction of vaccines, such as the 1866 founding in Britain of the National Anti-Vaccination League, culminating in an 1885 protest that reportedly attracted up to 100,000 people. Hesitancy is informed by personal experiences, trust, religious and moral convictions, perceptions of risk and misinformation. Today, vaccine hesitancy is a spectrum characterized by professor Julie Leask as a five-layer pyramid of acceptance:

  1. the “refuser” of all vaccines (<2%)
  2. the “late or selective vaccinator” (2–27%)
  3. the “hesitant” (20–30%)
  4. the “cautious acceptor” (25–35%)
  5. the “unquestioning acceptor” (30–40%)

The role of motherhood

Before the pandemic, anti-vaccine communities were mainly focused on women, particularly new mothers.

One study found that 89% of people posting anti-vaccine comments online were women. Another found that “anti-vaccination pages on Facebook reflect a highly ‘feminized’ movement,” with 73% of active members being women. Researchers concluded that the contemporary anti-vaccine movement is “now, more than ever, ‘a mother’s question.’”

Insights on vaccine misinformation

Facts vs. identities

Vaccine hesitancy is affected by misinformation, but also by identity and values. 

In English-language communities, the value of civil liberties is particularly important: One study finds that followers of anti-vaccine Facebook Pages articulate their views in terms of anti-authoritarian values and freedom. A study of anti-vaccine content on Facebook reached a similar conclusion, with the authors arguing that that “[f]raming vaccine refusal as a civil right [issue] allows vaccine opponents to sidestep the science, and instead debate about values, especially the value of freedom of choice.”

Consider how these values can be engaged with and challenged; for example, by reconsidering freedom at the level of the community rather than the individual.

6 types of vaccine narratives

Narratives are powerful in shaping attitudes and behaviors and when it comes to vaccines, narratives can be broken down into six main types. Read more in Under The Surface.

Political & economic motives: Trust in the political and economic motives of key figures, governments, institutions and corporations involved with vaccines. 

Safety, efficacy & necessity: Whether vaccines are perceived to be safe, effective or needed.

Development, provision & access: The progress and challenges of vaccine development, including trials as well as who takes part, when and how.

Conspiracy theory: Well-established or novel conspiracy theories involving vaccines.

Liberty & freedom: How vaccines are perceived to affect civil liberties and personal freedom.

Morality & religion: Moral and religious concerns around vaccines, such as their composition and how they are tested.

Why data deficits are so important

The Royal Society and the British Academy concluded in a review of the literature on vaccine misinformation that vaccine hesitancy “is not the result of misinformation, but rather an information and knowledge deficit.”

Deficits are created when people are seeking credible information but not finding it. Sometimes this is because of unanswered questions, which create a vacuum for information, and that’s when misinformation rushes in and is prioritized in search results.

In your research, look for sincere questions and niche terms that provoke uncertainty, then address them with clear reporting information.

How to debunk health misinformation

When a falsehood is spreading among your audience, it’s important to debunk it. A joint report by Full Fact, Chequeado and AfricaCheck offers several recommendations:

  1. Don’t give bad information more exposure
  2. Avoid inducing fear
  3. Remember that many vaccine-hesitant individuals hate needles
  4. Emphasize “high safety” instead of “low risk”
  5. Avoid imagery of syringes, blood, sharp objects
  6. Target the general public, not vocal vaccine deniers


Guidance on reporting

Expert guidance to inform your reporting on vaccine misinformation.


Gain mastery over misinformation

Our flexible learning course will keep you one step ahead of those spreading conspiracies and false claims about vaccines.

The program is designed and run by First Draft’s highly experienced team, working on the frontline in the fight against misinformation. You can join as many online workshops as you wish. They’re free, easy to access, and only take 30 minutes. 

With the ability to build your own syllabus, live interpretation in your language and on-demand lesson recaps, this highly customizable course is designed for busy schedules and varied levels of knowledge and experience. Register below to build a new set of razor sharp skills and become an expert in search, monitoring, verification and more.


The course is available in nine languages and across three time zones: 

Tuesdays: AEDT (English, Mandarin and Hindi). 

Wednesdays: GMT (English, French, Arabic, Italian and German).

Thursdays: ET (English, Spanish, and Portuguese).


Download the full schedule

You can download an interactive PDF with the full list of sessions.

How to publish responsibly

Best practice for presenting information and debunks, including providing context, being careful with images, being precise with language, and focusing on the facts.

Wed April 14, 1 PM BST | Register →

Thurs April 15, 12 PM EDT | Register →

How to answer questions (before they’ve been asked)

Advice on filling data deficits online, including considering what new information people are likely searching for, and publishing prebunks and explainers to fill the void.

Tues April 20, 3 PM AEST | Register →

Wed April 21, 1 PM BST | Register →

Thurs April 22, 12 PM EDT | Register →

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Playing catch-up?

If you’ve missed any of our Flexible Learning Course workshops don’t worry,
you can recap on all previous sessions in English here.

Alternatively, all other languages are available on our YouTube channel. Just choose your language below.

| عربي | Português | 漢語 | Français | Deutsch | हिन्दी | Italiano | Español |


How to understand vaccine misinformation

An overview of the misinformation landscape, and a rundown of the commonly used tactics for spreading misinformation online.

→ Download the study companion

How to identify the key vaccine narratives

A summary of the dominant vaccine narratives, misinformation, and data defects on social media platforms.

→ Download the study companion

How to search for content online

Tips and tricks for better searching, including using boolean queries and smarter keywords.

→ Download the study companion

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Vaccine misinformation challenges in 2021

How can we prevent harm when reporting on vaccine misinformation?

Dr. Claire Wardle (First Draft), Dr. Glen Nowak (University of Georgia’s Center for Health and Risk Communication), Ifeoma Ozoma (Earthseed), and Jen Schwartz (Scientific American) discuss challenges of reporting on vaccine misinformation in 2021.

Mésinformation autour des vaccins en 2021

Comment éviter des effets nuisibles lorsque nous couvrons les mésinformations autour des vaccins?

Julie Charpentrat (AFP), Leonardo Heyerdahl (Institut Pasteur), Seb Cubbon (First Draft) et Marie Bohner (First Draft) abordent les défis liés au reportage sur les mésinformations autour des vaccins en 2021.


Misinformación sobre vacunas en 2021

 ¿Cómo prevenir el daño de amplificar la desinformación sobre las vacunas?

Elodie Martinez (AFP), Rory Smith (First Draft) y Jaime Longoria (First Draft) discuten los retos que enfrentan los periodistas al cubrir la desinformación sobre las vacunas en 2021.